South Africa, Jan. 8 -- In terms of corporate communications and brand marketing, we've barely had time to catch our breath as 2019 has passed by at breakneck speed.

The year has been dominated by new social media platforms; changes in influencer marketing approaches and regulations; as well as an increased focus on transparency and trustworthiness from corporates.

As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the 20's.

Artificial intelligence and big data

Marketing and PR campaigns are rooted in data. While this has always been true, there is now a strong focus on using quantitative data to inform strategies and...