6 ways 2019's marketing prepared us for 2020
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South Africa, Jan. 3 -- Doing a marketing overview for 2019 is a little like asking, 'How long is a piece of string?' Every area of selling - from platforms to tools - is buzzing with technological change. We're seeing the profound shifting of businesses, processes and models through the use of multiple digital technologies, enhancing brand visibility, speed and sales. This article looks at six key things which have prepared the marketing landscape in 2019 for even more innovation in 2020.
1. "Effectiveness wins the battle over efficiency." Sarah Vizard
They sound interchangeable but the definition of effectiveness is, "The degree to which something is successful in producing a desired result", versus the meaning of efficiency, "The rat...
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