South Africa, April 15 -- When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity. The top half of the newspaper - the only part that can be seen from newsstands, is what is commonly referred to as "above the fold." For newspapers to sell out, this above-the-fold content needs to be compelling and enticing.

The same is true of websites. On a website, this is the part visitors and prospects see immediately, without having to scroll. Also known as the "headline", this section should carry your business's value proposition. How well you communicate the core value and qualities of your product/service here will make the visitor want to keep scrolling, learn more about you, and ultimat...