South Africa, Feb. 9 -- Let's be honest - no one in advertising likes pitching. Yes, the thrill of winning a new business is incredible, but the process of winning that business is anything but. We're talking late nights, pressure to perform, stress, sleep deprivation, sacrificing time with your family...all for two hours in front of a new client that you don't really know.

Here are my tips to give you that edge in those two hours.


1. Avoid new pay-off lines

Unless they have asked specifically for a new pay-off line for the brand, don't give them one. This is why. You are speaking to people who live and breathe a brand that you have only been exposed to for the last few days. Introducing a new line says that you not only don'...