South Africa, March 10 -- EuroShop, the world's number one retail trade fair in Dusseldorf, Germany is where the trendsetters of the retail and display industries gather every three years. Showcasing what is new and how best to apply it, the show sets the design tone for the foreseeable future.

South African exhibition, events and display specialist, Scan Display, sent a team to exhibit at EuroShop this year. "We have been to every show since 1999," says Justin Hawes, the company's managing director. "It's important we are there, so we can learn about new developments in the industry and make them available to our clients."

This year, Scan Display identified the following five key trends at the show:

Trend #1: Digital innovation

It's ...