, April 26 -- DDC utilises data to inform and enhance the creative aspects of a brand's campaigns, rather than just relying on assumptions. For companies who have a good handle on their first party data, DDC offers a unique opportunity to reach their audience with highly personalised content that is contextualised to their immediate activity.

Many marketers will immediately see the benefit of DDC and how it can improve their delivery, but there are a wealth of benefits that will also appeal to the CFO and COO too. Not least of which is the saving on creative agency hours.

Whereas traditionally a campaign would be briefed, produced, adjusted and then finalised, with DDC brands get to cut out a lot of that. Working with a template that te...