South Africa, Dec. 30 -- In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, by being provocative but avoid the backlash of stepping that one step too far over the line.

So far we have seen, social media, reputation management and content marketing continue to dominate, but can your brand do the same in 2020?

Here are 5 tips to hitch your brand-wagon firmly onto 2020:

1. 2020 the year of Trust

There is an ongoing battle for trust, as consumers are skittish and sceptical of brands, and this has damaged many businesses' bottom line.

One report even estimated that brands lose around $2.5tn per year because of lack of trust from audiences.

That means trust must be a priority for PR strate...