South Africa, Jan. 7 -- The evolution of media is a success story and 'media' in its many forms has transformed the way we communicate. The continuously changing media landscape makes it tough to keep abreast of the latest media trends, consumers are harder to reach, and a deluge of data and online touchpoints provides more options for media planning than ever before. The move toward in-housing threatens, but creates opportunities for agencies, as well as collaboration across media agencies and clients. Facing the change is as much about transforming the way the industry works together to create value for advertisers, audiences and media owners in new and exciting ways.

Today, media touchpoints span beyond just paid media, and all intera...