South Africa, May 13 -- M&C Saatchi Abel recently held a webinar on Microsoft Teams where colleagues and heads of strategy Diana Springer (Black & White, an M&C Saatchi Company) and Robert Grace (M&C Saatchi Group South Africa) shared their points of view on how consumers might respond in a post Covid-19 world, and gave brands a slightly more pragmatic, practical and useful lens to inform what they do next.

Springer opened the conversation, saying that it feels like we started this year in January with huge excitement and goals. "Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020,...