, March 12 -- The programme focuses on nurturing the potential of fourteen exceptional individuals under the age of 35. These diverse creatives hail from various disciplines including advertising, applied arts, arts management, gaming, and more. They represent all corners of South Africa, spanning the Western Cape, Eastern Cape, Northern Cape, Gauteng, KwaZulu-Natal, North West, Mpumalanga, and the Free State.

BASA CEO, Ashraf Johaardien, expressed his enthusiasm for the programme, stating: "The calibre of entries this year was exceptionally high, and the final cohort reflects an exciting mix of creative disciplines. We are thrilled to provide these young leaders with the opportunity to expand their networks, refine their skills, and pro...