South Africa, July 1 -- I saw a headline a few weeks ago from a leading newspaper titled, "Where are the Youth?". It bemoaned a lack of young people working in key sectors of the economy - this got me thinking.

This Youth Month, the country celebrated the 44th anniversary of the June 16th uprising. However, we still suffer from massive youth unemployment and not enough meaningful economic participation for young people.

If you were to pose the challenge to our industry: "Where are the youth in the advertising communications industry", could we say they have opportunities, gainful employment and an impactful voice? This is an industry that thrives on youthful energy and has young people making up a significant part of its workforce. At O...