South Africa, June 15 -- Arena Events has been hosting various online events catering to different issues affecting the media, marketing and advertising industries and as part of our #YouthMonth content feature, we're covering their Sunday Times Gen Next series...

The second episode looked at gamification and esports and how these are allowing local brands access to new youth audiences. The discussion was led by Bongani Chinkanda, CEO of HDI Youth Consultancy, and included young professionals:

Julia 'Bish' Robson, esports personality and professional gamer,

Thendo 'Plays' Mukhavhuli, YouTuber, digital artist and content creator, and

Bronson Tebogo Mokabela, founder and MD of Digigage Sports and Entertainment.

They discussed the trend...