, March 8 -- Neo Makhele is the chief strategy officer for Ogilvy South Africa.

The glass ceiling in the advertising industry has shifted - it's more of a cyclical change influenced by our response to Covid-19. This period significantly altered our business approaches, emphasising the need for proactivity in our professional and personal lives.

As women in leadership, the pandemic has made us re-evaluate our priorities, placing a greater emphasis on life, loved ones, and the delicate balance of managing successful advertising businesses.

Whilst challenges exist, the landscape for women of colour to ascend to C-suite positions has become more accessible compared to the past; often time driven by client demands for transformation.

Howev...