South Africa, March 12 -- This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study (shared in this overview), while Thabang Leshilo, associate director from the consulting division, shared fascinating insights into the evolving Afro-feminine trend (coming in part two).

Setting the context for the event, Bloomfield said that 2018 marked the centenary of the 1918 Suffrage, when some women were granted the vote in the UK. The year was also essentially the beginning of a new era, as brands began to see women as consumers in their own ...