South Africa, Oct. 16 -- Tanja Lategan, the former CEO of Primedia Online and MD of full-service digital agency Creative Spark, has launched Enlight Strategic.

Labelling itself as a digital transformation consultancy, Enlight Strategic aims to help corporates navigate the changing business landscape, with a particular focus on marketing technologies and tools.

"There is a clear appetite for digital transformation services in South Africa," says Lategan. "Digital transformation is no longer a choice; it simply has to be done if an organisation wants to remain competitive."

Until now, however, most digital transformation efforts have been led by the IT department, and tend to focus only on back-end systems, IT infrastructure and processe...