SOUTH AFRICA, March 19 -- Nigerian entrepreneur Ink Eze knows how to grow an online community: her wedding community Bella Naija Weddings has over three million followers on Instagram and its counterpart, the African fashion community Aso Ebi Bella is a close second with 1.8 million Instagram followers.
She recently shared her five simple-yet-effective tips to grow an online community at Seamless Southern Africa in Cape Town.
1. Sharing is caring
Eze's first and most important tip is to share. She adds that while it sounds very simple, it takes a lot of thought.
Her tip here is to obey the medium you are sharing on and references multichain beauty store Sephora as an ideal example: "They use the different types of online communities i...