South Africa, Dec. 10 -- Meanwhile, the Advertising Regulatory Board has done some weapons-grade 'virtue signalling' by banning a radio ad for Volkswagen's Amarok bakkie.

It is easy to despair about ever being able to reduce gender-based violence in South Africa, which is one of the scars on the face of what could be a beautiful country.

So much has been said, written and demonstrated through videos, documentaries and even activations. but the problem still seems as vast as ever.

Does that mean we shouldn't bother trying to get the message out? No.

That's the idea behind a new campaign by 1st for Women insurance, tying in with the 16 Days of Activism against gender-based violence, which ended on 10 December. I gave Orchids last week t...