South Africa, Sept. 30 -- Orchid: Spoof showcases product perfectly behind humour; Woolworths' ostrich-like marketing behaviour earns it a non-GMO Onion...

Two of the elements which make a great advertisement are humour and topicality. Often, it's the fact that something is fresh and in the news, but given a clever little twist, which makes it funny.

And, these days, it is not often that I burst out laughing at something I see - I've always been a bit of a thick-skinned cynic and the times through which we are thumping at the moment hardly encourage smiles, never mind anything more expressive.

I couldn't contain myself when I saw, on social media, the spoof video on the iconic movie everyone is talking about at the moment, My Octopus T...