South Africa, Jan. 21 -- King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota.

I do so hope that the "woke" community do not take offence at the latest ad for King Price insurance on the grounds that it is blatant "cultural appropriation".

I find it quite amusing and it continues in the King Price vein of producing South African humour, to make their brand stand out a bit from the opposition in a highly competitive sector.

It's not a new gag and the execution is not going to win any Oscars, but the punchline is homegrown. and will resonate with many people (other than the "woke", that is).

We see a white man in traditional garb, apparently going thr...