South Africa, May 12 -- One of the less appreciated benefits of the world slowly emerging from the chrysalis of lockdown is that we will no longer have to be bored to tears by the advertising that the coronavirus crisis has spawned.

The cliche bank long ago ran out of supplies for copywriters around the world.

Among them - let's stay together by staying apart (one of the first times this was said publicly, by the way, was at the beginning of March by the Irish Prime Minister announcing he was cancelling the St Patrick's Day parade . but which has been jumped on by scribblers all over the world); unprecedented times; darkest just before the dawn; we're here for you.

Blah, blah, blah.

In America, someone put together a video montage of ...