South Africa, Feb. 16 -- In August last year, Uyanda Manana joined Conversation Lab from sister agency, BE, in a merger and grassroots ownership deal.

She joined the digital agency alongside four other black staffers as majority shareholders.

"This is an exciting and tremendous opportunity for me as a black woman. I get to lead an incredibly talented team of people across Durban, Cape Town and Johannesburg in shaping our industry into something more reflective of our multicultural society," said Manana.

"Diversity and cultural transformation is not only about access to opportunity; it's about acceptance too. It fosters an environment that gives people the security and room to express and accept their uniqueness. It opens up paths to cr...