South Africa, March 19 -- Now part of Accenture Interactive, CreativeDrive, a global creative content production company, has appointed Penny Verbe, global strategic consultant and co-founder of Smoke & Mirrors, as Head of Content for the UK and EMEA.

Verbe's appointment comes at a pivotal time in CreativeDrive's evolution - six months after the business was acquired by Accenture Interactive to complement its existing content, digital marketing, media and commerce offerings. CreativeDrive helps brands meet the ever-increasing pace of digital and commerce channel activation.

Congrats on being appointed to the role of Head of Content UK & EMEA at CreativeDrive. How do you feel about it?

Thank you! I'm over the moon to be honest - I've be...