South Africa, Dec. 20 -- Earlier this year, Digitas Liquorice won 'Agency of the Year' at the Mobile Marketing Association Smarties Awards. The Digitas Liquorice team and clients took to the stage winning eight awards including the 'Best in Show' award for work on leading consumer goods client, Unilever for the Knorr Goodness Calendar campaign.

We caught up with Brian Carter, executive creative director of the agency, who tells us what this win means to him and reveals their recipe for success.

Congrats on the win. How do you feel about it?

Thank you very much. It's an incredible honour to be named agency of the year. We were very proud of the work we had entered but didn't expect to come away with such a big win.

What does it mean fo...