South Africa, Aug. 23 -- One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want.

Joseph led the popular morning Masterclass, which featured a varied panel of chief marketing officers (CMOs) from large corporates across the continent.

Presenting the panel...

This meant lots of insights from the likes of Katherine Madley, with two decades of marketing innovation and strategy, currently brand and customer manager for Mass Discounters or Walmart's Game and Dion Wired, a...