South Africa, Aug. 22 -- One of the first Loeries Masterclasss for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved.

Ntombela pointed out that it takes more than one company to build the nation brand and that each speaker had a story to tell in their own unique way, while offering ideas that the industry can tap into.

"Nobody's story is common. It's all about your personal journey and how it contributes to building an inspirational brand," was her closing sentiment as the first speaker took the stage.

It's about time we change the narrati...