South Africa, June 23 -- Cannes Lions global Lions Live streaming event kicked off yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week.

At the start of the year, Cannes Lions was going ahead until the global pandemic hit. It was then postponed, cancelled and now this free digital experience is happening in its place. "We made the decision to postpone when the global pandemic hit of course and then, ultimately, the decision to cancel, and that was very hard, a very tough decision, very emotional for the team involved especially.

He said t...