South Africa, June 25 -- Every year at Cannes Lions there's a jury working tirelessly behind the scenes to identify the best work. Before they get started with the judging process, the jury president of each respective Lions gives a briefing to set the tone and provide some guiding principles for assessing every piece of work. These president briefings are private and have never been public before, until now. For the first time ever, Simon Cook, MD of Cannes Lions is pulling back the curtain to let us in on the briefing that would have been given if they had been able to come together.

In the second presidential briefing, Cook interviewed President of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021.

Here, Susan shed...