South Africa, July 13 -- Since winning Sanlam Group's internal communications business effective February 2020, Machine agency's content marketing division has been hard at work reimagining the Group's internal communications content strategy with its communications team. "We've been working on an immersive storytelling experience supercharged by smart tech - StoryStackr - for a few months, but Covid-19 catalysed this effort and shone a spotlight on the need for a product like this.

"None of us saw the curveball that would hit as we were ready to re-launch with Sanlam," says Sarah Browning-de Villiers, Machine_'s chief content officer.

Covid-19 has certainly heightened the importance of internal communication within companies, while als...