South Africa, Dec. 6 -- Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. In the last IAB Insight event of the year, a panel was selected to share insights on this topic.

The 12th episode of the IAB Insight Series was held at Kantar's Cape Town offices, situated in the Foreshore on Thursday, 28 November. The panel included:

Amanda Sevasti Alves, head of CX and digital at Publicis Machine; well-known blogger; Aqeelah Harron-Ally from Fashion Breed; rapper turned businessman, Siya Metane from SlikourOnLife; Nicole Capper, MD and owner of Mango-OMC; Hayden Manuel, sportstyle ZA marketing manager at Puma South Africa and Stephane Rogovsky, ...