South Africa, March 20 -- In a talk titled 'Why your story matters', in the driving demand track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told.
Joubert is a master storyteller himself, who could easily have kept the audience riveted for more than his allocated half-hour slot through his engaging style - that's what any brand aspires to, but Joubert convinced us over the course of his presentation that with the right storytelling skills and passion for your brand and customers...