, Jan. 31 -- Previously, and specifically the past three years, the key trend that we picked up across all our research studies - which included reputation quantification, brand identity and customer satisfaction as well as employee engagement - was the definitive need to focus on internal relationship building and employee wellbeing through internal dialogue.

This is something which is still an important component of reputation management and should continue to be a priority.

But what has started to raise its head from our 2023 research studies, is that external stakeholders are starting to feel a disconnect with organisations.

The main cause? Poor and ineffective communication.

Communication is therefore crucial to building successf...