South Africa, Jan. 19 -- In my adult life, I have never felt closer to the world than I did in 2020. It was utter chaos. But I believe that 7.8 billion of us finally had something in common - a submicroscopic infectious agent allowed us to share the collective experience of shock, disbelief, fear, ignorance, pain, hope and sheer humanity. And we continue to do so.

The creator of manga series, Fullmetal Alchemist, Hiromu Arakawa, said, "It's a cruel and random world, but the chaos is all so beautiful."

It's strange to write about advertising trends for 2021 when we've just emerged from a year of chaos. But chaos is perhaps, the only thing we can choose to come to terms with - potentially the one thing that our industry needs more than ev...