South Africa, Jan. 6 -- Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers.

Some are feeling more prosperous, while others are amongst the most stretched spenders in the world. Some crave new, premium or convenience products, while others seek value for money, quality private-label goods, and prefer to stick to their firm favourites.

Against this backdrop, 2020 is set to be a year characterised by contrasting trends and behaviours.

Disruption

The order of yesterday, today and tomorrow. Do not expect a year ahead without choppy waters; it's the nature of the environment where we live, work and serve consumers.

There will continue to be economic, political an...