South Africa, April 1 -- This week, we go behind the selfie with Cindy Ann Diamond, group sales director at Mediamark.

Where do you live, work and play?

I live and work in Sandton but my playground is unrestricted. I love the vibrancy of Jozi but am equally comfortable playing along our gorgeous coastline and of course the occasion soul-seeking trip abroad.

What's your claim to fame?

Other than being married for 26 years and having three healthy kids, my agility and continuous commitment to self-growth. My appetite for a new challenge has allowed me to be pivotal in the transformation of Mediamark from a radio-only business to a multichannel solutions provider. My career development has been diverse - despite having worked at the same...