South Africa, April 24 -- This week, we go behind the selfie with Ahmed Tilly, chief creative officer (CCO) at FCB Joburg.

1. Where do you live, work and play?

I live in the south, I work in the north and I play in midfield.

2. What's your claim to fame?

Wearing Converse All Stars to work for 23 years. Not the same pair, though.

3. Describe your career so far.

I'm a writer by trade. I've written everything from infomercials to ads and from brochures to tweets.

My career has been very good to me in that it has exposed me to some of the most interesting, most fearless brands and people. It has taught me how to think, "unthink", persuade and create. My career has afforded me the opportunity to meet the smartest, most open and powerful...