South Africa, Sept. 25 -- Leading tech giant, Apple, recently unveiled yet another variety of new products and services on Tuesday, 15 September 2020, which included the new Apple Watch and two new iPad product models. While anticipation was high for the announcement of the iPhone 12, online users were in for quite a digital treat at this year's #AppleEvent.

Global media intelligence company, Meltwater, tracked and analysed social media mentions around the 2020 #AppleEvent to uncover how the company still encourages users to "Think Different".

#AppleEvent global mentions

Social media buzz began on Tuesday, 8 September 2020, a week before the event. Apple made the announcement that their annual #AppleEvent would be taking place and live...