South Africa, Jan. 27 -- Communication goes beyond language and its nuances to express thoughts that should be clearly understood. Anyone who has ever misunderstood a message knows that communication can easily miss the mark.

King Price's latest TV commercial uses wit and humour to poke fun at South Africans' occasional cultural misinterpretations.

In this funny and insightful insurance ad by King Price, a white businessman is seen learning Venda culture from the regalia to the language. The eager learner soon bids farewell to his Venda host community and heads to the city.

He then enters a boardroom dressed in Venda traditional clothing. In shock, the meeting chairperson asks him "What are you doing?" to which he replies "You said if ...