South Africa, Jan. 20 -- 18 January saw the relaunch of Beyonce's athleisure brand Ivy Park, in collaboration with Adidas, to the delight of the singer's loyal fanbase commonly referred to as the 'Beyhive'.

According to global media intelligence company Meltwater, which tracked social media sentiment around the launch, more than 15,000 social media mentions occurred across Instagram, Twitter and Facebook this month. While this was a global launch, South Africa was the country with the second-most social media mentions about '#adidasxIvyPark'.

IVY PARK January 18 #adidasxIVYPARK pic.twitter.com/h8Xgs4vcQm- Ivy Park (@WeAreIvyPark) January 9, 2020

Beyonce first announced a collaboration with Adidas in April 2019 and now, just under a yea...