India, April 19 -- Shimmer, a global leader in wearable technology for research applications has announced the launch of version 2.0 of itsNeuroLynQbiometrics neuromarketing platform. NeuroLynQ uses scientifically-validated galvanic skin responses (GSR) to monitor an audience's nonconscious emotional response to stimuli, such as a live performance or new advertising material. NeuroLynQ v2.0 features an entirely new analytics module.
GSR, also known as skin conductance, refers to changes in sweat gland activity, which reflect the intensity of participants' emotional state - or 'emotional arousal'.
NeuroLynQ permits an audience's emotional response to be measured in real time in a real-world setting. It can provide results from up to 45 peo...