India, April 18 -- Lizol under the flagship of RB, launched findings of a survey conducted by Incite, a strategic search consultancy.

The survey findings focus on highlighting behaviour patterns and perceptions of Indians on the need for germ kill solutions for their homes and raise an urgent need to make this a priority in each Indian household.

According to the report, only 29% cleaning occasions in India entail germ kill, while this data for US stands at 53%, Brazil at 60%, UK at 51% and China at 57%. This puts India among the lowest along with countries like Nigeri, Kenya, South Africa and Turkey.

When looking particularly at India data, the survey found 95% of Indians to be germ aware, out of these 42% feel germ kill solutions are...