India, April 18 -- In order to meet the underlying need and reach a broader audience, Digene has launched a new campaign focusing on providing a scientific solution to lifestyle-related hyperacidity, with Tapsee Pannu who talks about the issues related to life-style related hyperacidity. She represents the challenges and problems faced by modern day consumers.

New market research shows that lifestyle-related hyperacidity is a growing concern for consumers. In fact, 61 per cent of the population in urban India suffers from hyperacidity at some point in time. Abbott's Digene, one of the key antacid brands in the country, is a scientifically proven solution to hyperacidity for modern-day hectic lifestyles.

While hyperacidity has traditiona...