Dhaka, April 27 -- The first ripple came last November when BRAC Enterprises' brand Aarong Dairy abruptly raised the price of its packaged liquid milk-marking a Tk 10 surge per litre and Tk 5 on half-litre packs, setting the tone for a wave of hikes across the market.

Other brands, including PRAN, quickly followed suit, similarly adjusting their prices upwards.

Most recently, on Mar 21, the state-run Milk Producer's Co-Operative Union Limited, Milk Vita, also hiked its prices.

A market visit shows Arong's standardised (partially processed) milk now sells at Tk 55 for half a litre and Tk 100 per litre while its pasteurised (fully processed) variant is tagged at Tk 60 and Tk 105 respectively.

The 250g pack has also climbed from Tk 25 to...