United Kingdom, March 28 -- YouTube is changing the way it counts views for Shorts.

The video-sharing giant launched its platform for short-form content in 2020 as something of a TikTok rival and now they want to give users a "deeper understanding" of analytics.

In a blog post, the company explained: "We recognize that you want a deeper understanding of how your short-form videos are performing holistically, including when you're posting across multiple platforms. So, beginning on 3/31/2025, Shorts views will count the number of times your Short starts to play or replay with no minimum watch time requirement.

Historically on YouTube, a view had been counted after a Short was played for a certain number of seconds. However, we've heard ...