United Kingdom, Sept. 9 -- Vodafone has defended using a generative AI in a new ad campaign.

The telecom company has been using an AI influencer as a spokesperson in a TikTok video, showing a German-speaking woman wearing a red hoodie as she talks about the positives of having high-speed home internet.

The video has been posted three times by the official Vodafone account in Germany, and amassed over two million views combined.

In response, a user asked why the company couldn't just put "a real person in front of the camera".

However, Vodafone replied: "We're trying different styles of advertising - this time with AI.

"AI is so much a part of everyday life now that we're trying it out in advertising too."

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