United Kingdom, Aug. 15 -- UK visits to popular adult sites have slumped since the introduction of strict age checks.

Data shows that daily traffic to Pornhub, the UK's most used pornography site, has fallen from 3.6 million on July 24 - the day before the verification checks were introduced - to 1.9 million on August 8, a drop of 47 per cent.

Visits fell by 47 per cent and 39 per cent on XVideos and xHamster respectively over the same period - according to data from digital market intelligence company Similarweb.

The data shows the impact of the strict age verification rules from July 25 under the Online Safety Act.

However, social media platforms that have also introduced age checks for material restricted for under-18s, like X and ...