United Kingdom, Jan. 30 -- TikTok has been named an official partner of the EE BAFTA Film Awards 2025.

The social media platform will launch several exclusive in-app features as part of the collaboration for this year's ceremony, which takes place at London's Royal Festival Hall at the Southbank Centre on February 16.

TikTok will launch a dedicated #WhatToWatch hub as well as a BAFTA Search Hub, which will contain "all the official BAFTA content" plus videos from the "film-loving TikTok community around the prestigious awards".

The platform is also introducing the TikTok Film Club, which is an accelerator programme inviting creators to produce content inspired by this year's BAFTA nominations with a chance to win tickets to the ceremon...