United Kingdom, March 11 -- Samsung has topped soundbar global sales for the 11th consecutive year.

The South Korean tech giant got a reported global market share of 20.1 per cent in revenue and 18.4 per cent in sales volume last year.

Building on its success, bosses hope to "push innovation forward" to create an "even more seamless and immersive" audio experience.

This year's 2025 soundbar lineup features artificial intelligence-enhanced surround sound, refined audio processing and an improvement in its connectivity abilities.

It comes off the back of the well-received HW-Q990D model, which was launched in 2024.

The model offers Q-Symphony technology - which synchronises Samsung TVs and audio from its soundbars - "that enhances syne...