United Kingdom, April 2 -- 'Roblox' is set to start rewarding players for watching adverts.

The game creation platform is introducing the new full-screen video ad style can only be displayed by public 'Roblox' experience owners aged 18 and above, while ads are only shown to players 13 and older.

In a press release, 'Roblox' said: "Rewarded Video ads enable users to opt in and watch up to 30-second full-screen video ads within immersive Roblox games and experiences.

"In return, users receive in-game benefits from the creators of these games and experiences, also known as the ad publishers."

Stephanie Latham, Vice President of Global Brand Partnerships and Advertising at Roblox, said: "This new format is a win-win-win for brands, creato...