United Kingdom, Jan. 27 -- Pinterest is to cut its workforce by 15 per cent to focus on artificial intelligence (AI).

The social media service is planning to lay off hundreds of workers and reduce office space to reallocate resources for its AI initiatives.

In a regulatory filing posted on Tuesday (27.01.26), Pinterest stated that the reduction is expected to impact "less that 15 per cent" of its current workforce and that the layoffs should be complete by the end of September.

The site said it had 4,666 full-time employees as of the end of 2024, meaning that around 700 staff members will be impacted by the announcement.

The documents say that the changes are being made to support the company's "transformation initiatives" of realloca...