United Kingdom, April 24 -- Netflix is offering a "bunch of new capabilities" to advertisers with their new feature.

The streaming giant has launched an ad suite for advertisers which they hope will "open up demand" for the platform from businesses and users alike.

In a blog post, Netflix CEO Greg Peters said: "We are rolling out our proprietary ad tech suite. We've rolled that out in Canada and United States. We've got our remaining 10 markets coming. That offers a bunch of new capabilities that advertisers have told us they want. So, we're just starting to sell into those new capabilities that opens up new opportunities for us, opens up new demand for us as well."

The tech boss noted that the new feature offers a "flexibility for adv...